Workation at The Hearts Hotel
The Hearts Hotel is a design and lifestyle hotel in the Harz Mountains, which attracts digital city breakers to Braunlage and thus brings new momentum to the dusty Harz Mountains.
CUSTOMER: The Hearts Hotel SINCE: End of 2020
Objective
Positioning of The Hearts Hotel as a work & stay hotel, which understands the transition from private guest to business traveler as fluid and therefore offers special conditions for workations and corporate events.
Measures
Press releases, individual story pitches, initiation and organization of research on the topic of workation and interviews.
Results
Numerous publications on the career pages of high-reach daily newspapers, lifestyle magazines and TV formats. During the pandemic, The Hearts Hotel became the ideal alternative to working from home and still is today.
